Search Engine Optimization(SEO)

Search Engine Optimization (SEO) directly increases not only the quantity but also the quality of the web based traffic that frequents particular websites through search engine results. SEO is good for socially promoting your site. Consumers frequently visit their favorite search engines to find results for their queries.

Whenever a consumer is considering purchasing a certain item but they require more information on the product they often search that product online. This gives them all of the information to make an educated transaction. These results also present users with the top rated sites that have the most fitting information for the specific product search.

Why SEO is a must-have in digital marketing

95%

of online experiences
begin with a search engine

93%

of internet users
rely on search engines

The products that are at the top of the web search results are the ones getting the most online traffic. The same is true for websites. Websites that receive high traffic are often the first few in the search results for a specific search. When search engines produce the results that they are relaying to users it is via a method of scanning or crawling websites. This method searches for imperative data and keywords that directly match or provide the best results for the specific online search.

The results that are provided by the search engine are specifically targeted towards targeted audiences. When brands are targeting these audiences they must have professionally composed content that will yield high quality results in regards to information and key words for the search engines to crawl.

Our Process

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Technical SEO Audits

Ri-Marketing runs a in depth technical audit that helps to identify specific areas for where to improve the existing website for improved SEO success.

INITIATIVE SEO Impact Effort
1 Migrate site from Squarespace over to WordPress High High
2 Installing and configuring the Yoast SEO plugin High Mid
3 Revise and optimize page titles for each page High Mid
4 Update meta descriptions for each page Mid Mid
5 Revise header tags (H1s, H2s, etc.) High High
6 Create new optimized pages for specific topics, features, and solutions High Low

Results

How We Do It

Studying current online trends and analyzing collected marketing data will paint a clear picture on what type of SEO content needs to be provided along with specific keywords in order to achieve a spot at the top of search engine results. Ri-marketing SEO content specialists are able to follow the marketing trends within the groups of targeted audiences and collect this data for the professional content writers.

The logistics behind search engine optimization is intricate and specific. Marketing specialists will study the online trends and pair this technical SEO with the well written content for planning and promoting. Influencers will help further expand on the promotional end of the content. These influencers have a reach that spans blogs and vlogs that receive large amounts of visits on a daily basis. These combined optimization efforts drive favorable search engine results and increased web traffic.

When it comes to search engine results it is also important to establish an online presence far beyond Google. Link-building and referral sites that are non-competitive can encourage more clicks to your site. Sites such as YouTube and Yelp can help bring your brand to the top of SEO results because of their interactive uses. These sites encourage consumer and audience participation. By establishing a deeper and more involved web presence that reaches a larger targeted online crowd you are able to reach beyond a basic web search and appear on various platforms. This allows increased online traffic to your site. Our analytical team closely follows these trends to help establish an extended web based presence for SEO results.

When we say proven Digital Marketing strategies, we mean it

Ri Marketing has helped many top companies grow their businesses. That means driving real business impact with custom Digital strategies for companies just like yours. Here’s the proof, check out some of the case studies below.

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