115%

YOY increase in organic traffic

185%

YOY increase in revenue from organic traffic

18%

YOY decrease in paid search traffic

Problems we are solving

The pre-owned luxury watch market is extremely competitive in today’s digital business landscape. In order to have organic success on search engines, companies need to have technically sound websites, value adding content, and a robust off-site presence on the internet.

Our client’s competitors were outranking them for many of their target keywords. The client had to rely on paid search and display ads to drive most online sales. The client’s goal was to improve keyword rankings to increase sales from organic search traffic. 

Services Used

Utilizing existing content and guiding future content strategy based off competitor research, Ri was able to develop and implement SEO strategies to help the client achieve their goal. After implementing on-site recommendations and structural improvements to the site, the client saw improvements in rankings and traffic. The improvement in rankings led to backlinks being acquired naturally from high authority publishers such as insider.com. Acquiring backlinks naturally led to additional improvements in keyword rankings and organic search traffic.

Result

Ultimately, because of Ri’s SEO strategies, the increase in organic search traffic led to an increase in revenue and a decrease in paid search spend.

  • 115% YOY increase in organic search traffic
  • 185% YOY increase in revenue from organic search traffic
  • 18% YOY decrease in paid search traffic

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